Communications you have with anyone outside of your company create an opportunity.

Start by identifying the audience for your ad, website, etc. Differentiate between your existing client base and your ideal target market, and tailor your message to both groups whenever possible.

Working in harmony with all of your company’s activities, your promotional materials should emphasize your company’s unique story for maximum impact.

Once you’ve identified your audiences, consider how each group will respond to certain styles of communication. For example, certain groups require a sophisticated, flashy approach; at other times, a simple and direct approach is more appropriate.

Before starting on a graphic design project, make sure you understand your goals. Are you trying to introduce a new product, or are you trying to find new ways to connect with potential stakeholders? Set specific and realistic goals to create focus for your graphic design project.